Private collection
A visual archive · 1910s–1960s
California,
as imagined.
Explore a private collection of vintage travel advertisements, brochures, and printed ephemera that sold Southern California as a place of endless possibility.
Explore the collection- Collection
- 97 objects
- Focus
- Southern California
- Formats
- Print & ephemera
About the archive
Sunshine, speed, and the promise of the West
These images offer a window into the visual language used to shape Southern California’s public imagination. Browse the collection to examine the artwork, typography, destinations, and aspirations preserved in each piece.